Dubai based · UAE & GCC

Your European industrial business, selling in the GCC.

Commercial consulting, market access and B2B business development for established European manufacturers and industrial service firms. Not just advice — execution on the ground.

Book a 30-min call See services

Validate · Access · Execute

The problem

Great products don't sell themselves in a new region.

Who will buy?

Demand, decision-makers and procurement routes in the GCC differ from home markets.

Which partners matter?

The right distributor, agent or contractor relationship can make or break entry.

Who does the work?

Strategy decks don't book meetings. Many entries stall for lack of local follow-through.

How it works

Three phases, one accountable partner.

  1. 01

    Validate

    Assess demand, customers, competition and pricing. Test assumptions through interviews and local conversations.

  2. 02

    Access

    Identify target accounts, distributors and partners; make introductions and run a focused pilot.

  3. 03

    Execute

    Build the pipeline, coordinate setup steps and review progress against agreed priorities.

Engagement tiers

Choose the level of involvement you need.

Advisory

Senior sounding board for leadership teams evaluating the GCC.

  • Market assessment & prioritisation
  • Pricing, competitor & channel analysis
  • Entry-model options and decision support
  • Business model & marketing strategy advisory
  • Monthly strategy sessions

Market Access

Opening doors: partners, distributors and first customer conversations.

  • Everything in Advisory
  • Target-account & distributor mapping
  • Business introductions & stakeholder engagement
  • Pilot and proposition validation

Execution

Hands-on business development on the ground in Dubai, acting as your extended team.

  • Everything in Market Access
  • Pipeline building & sales follow-up
  • Partner onboarding & local coordination
  • Business model & marketing strategy execution
  • Setup roadmap & performance reviews

Engagements are scoped to your market and goals. Book a 30-minute call to discuss.

Also available

Business model & marketing strategy: advisory and execution.

Shaping the business model, pricing, channel and go-to-market strategy that fits UAE and GCC buyers — then executing the marketing plan on the ground with you. See all capabilities.

Why Tom

Industrial background. Hands-on execution.

  • Industrial background — speaks the language of engineers, plant managers and buyers.
  • Based in Dubai, working directly with regional stakeholders.
  • Execution and implementation, not just recommendations.
  • Currently supporting European industrial firms, including a German surface-treatment specialist and an Italian industrial client.

Sectors

Built for B2B and industrial.

Testimonials

What clients say

“Tom Xavier supported Edge Holding with business development execution, bringing a structured and practical approach to commercial activities and market awareness.

His contribution included supporting the planning and execution of a webinar aimed at increasing awareness of our offering, engaging the relevant audience and creating opportunities for further business conversations.

What I appreciated about Tom was his hands-on approach and focus on turning business development objectives into actionable activities. His support extended beyond planning to execution, coordination and creating a foundation for continued engagement with potential customers and stakeholders.

Tom combines a commercial mindset with a practical understanding of B2B business development. I value his commitment to execution and his ability to support initiatives designed to strengthen market presence and generate future opportunities.”

Yousry Altm
Yousry AltmEDGE Holding
“Working with Tom Xavier provided us with sharp strategic insights and seamless commercial execution. He has a unique talent for bridging technical capabilities with market demand and structuring solid B2B partnerships. I highly recommend Tom to any organization seeking to scale its commercial strategy and optimize enterprise relationships.”
Thomas Varikattu
Thomas VarikattuFounder, ODOVEL
“Tom Xavier's commercial business development implementation and strategic guidance were key in helping us structure our regional market approach and optimize our brand & retail outreach across the UAE. His deep understanding of local business dynamics, deal structuring, and operational execution provided us with immense clarity. Tom is a true strategic partner who knows how to bridge operational challenges with practical commercial growth.”
Viji Shyjan
Viji ShyjanFounder, AXA Permanent Hair Extensions, Dubai & Sharjah
“Working with Tom Xavier has been valuable as we've shaped Grovyn's go-to-market strategy and explored opportunities across the Middle East and international markets. He brings a strong understanding of B2B business development, commercial strategy, and the importance of building the right relationships. His guidance has helped us sharpen our positioning, connect our capabilities with real business needs, and identify meaningful opportunities for growth. I appreciate his practical approach and the perspective he brings to building partnerships and expanding into new markets.”
Aman K.A.
Aman K.A.Founder & CEO, Grovyn

Planning your UAE/GCC entry?

A 30-minute call to see whether your product, timing and resources fit the market — and which tier makes sense.

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